Privacy policy

Last updated: January 5, 2026

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send communications by email, text message or postal mail, and to show you online advertisements.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, and to detect, investigate or take action regarding possible fraudulent or illegal activity.
• Communicating with You. We use your personal information to provide you with customer support and to maintain our business relationship.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be shared with Shopify as well as third parties that may be located in countries other than where you reside. Shopify may use personal information collected about your interactions with our store along with other merchants to provide enhanced features. In these circumstances, Shopify is responsible for the processing. To learn more, visit the Shopify Consumer Privacy Policy.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with information, please contact us for deletion.

Security and Retention

No security measures are perfect. We recommend not using unsecure channels for sensitive info. We retain your personal information based on factors like maintaining your account, providing Services, or legal obligations.

Your Rights and Choices

• Right to Access / Know. Request access to info we hold.
• Right to Delete. Request deletion of your info.
• Right to Correct. Request correction of inaccurate info.
• Right of Portability. Request a copy of your data for transfer.

EEA Residents: You also have the Right to Objection to Processing and Withdrawal of Consent. To exercise these rights, contact us at contact@beautychard.com.

International Transfers

We may transfer and process information outside your country. For EEA/UK transfers, we rely on recognized mechanisms like the European Commission's Standard Contractual Clauses.

Contact & Legal Identification